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Principles Of Marketing MCQs (BBA Marketing) From Textbook

Principles Of Marketing Exam Prep MCQs – Mock Test 132

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Business Markets MCQ – Mock Test 132 PDF Download

MCQ 656: For marketing success, it is required to build relationships with:

  1. Suppliers & customers
  2. Marketing intermediaries
  3. Competitors
  4. All of above

MCQ 657: The potential profitable but less loyal group is of:

  1. Butterflies
  2. Strangers
  3. True friends
  4. Barnacles

MCQ 658: The group which can exert influences on other because of specialized knowledge and skills is called:

  1. opinion leader
  2. leading adopters
  3. influential
  4. all of above

MCQ 659: The web of computer networks that connects users from all around the world to interact with each other is classified as:

  1. interactive net
  2. internet
  3. intranet
  4. extranet

MCQ 660: The variables such as market and product variability plays a role in designing of:

  1. positioning strategy
  2. targeting strategy
  3. differentiation
  4. market segmentation

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