Principles Of Marketing Practice Test 133

Market Segmentation Quiz Questions and Answers PDF - 133

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Market Segmentation Questions and Answers PDF Download: Quiz 133

MCQ 661: The unwanted and unsolicited commercial e-mails that clog up e-mailboxes of users is classified as

A) invasion of privacy

B) spam

C) virus

D) deception

MCQ 662: The 'inside-out' perspective is referred in

A) The marketing concept

B) Societal marketing concept

C) Selling concept

D) Product concept

MCQ 663: The kind of retailer whose product line consists of airlines, colleges and hotels is classified as

A) independent off-price retailer

B) service retailers

C) categorized retailer

D) off-price retailer

MCQ 664: The 'Regent Seven Seas Cruise Line' invites customers by saying "luxury goes exploring" is an example of

A) geographic segmentation

B) income segmentation

C) psychographic segmentation

D) behavioral segmentation

MCQ 665: The 'stages in the adoption process' involves

A) awareness

B) interest

C) evaluation and trial

D) all of above

Principles Of Marketing Exam Prep Tests

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