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Principles Of Marketing Entrance Exam MCQs – Mock Test 133

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Download "Market Segmentation Learning" App: Unwanted and unsolicited commercial e-mails that clog up e-mailboxes of users is classified as; MCQ with answers: spam, invasion of privacy, deception, and virus. Learn Customer Driven Marketing Strategy Questions and Answers, Apple iBook to download free chapter for marketing exam preparation.

Market Segmentation Quiz – Mock Test 133 PDF Download

MCQ 661: The unwanted and unsolicited commercial e-mails that clog up e-mailboxes of users is classified as:

  1. invasion of privacy
  2. spam
  3. virus
  4. deception

MCQ 662: The 'inside-out' perspective is referred in:

  1. The marketing concept
  2. Societal marketing concept
  3. Selling concept
  4. Product concept

MCQ 663: The kind of retailer whose product line consists of airlines, colleges and hotels is classified as:

  1. independent off-price retailer
  2. service retailers
  3. categorized retailer
  4. off-price retailer

MCQ 664: The 'Regent Seven Seas Cruise Line' invites customers by saying "luxury goes exploring" is an example of:

  1. geographic segmentation
  2. income segmentation
  3. psychographic segmentation
  4. behavioral segmentation

MCQ 665: The 'stages in the adoption process' involves:

  1. awareness
  2. interest
  3. evaluation and trial
  4. all of above

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