Principles Of Marketing Practice Test 138

What is a Product Quiz Answers PDF Download - 138

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Marketing: What is a Product MCQs Quiz PDF Download

MCQ: Considering types of wholesalers, the types of agents are

A) selling agents

B) manufacturer's agent

C) commission merchants

D) rack jobbers

MCQ: The short term benefit given to the customers to attract more customers is called

A) sales promotion

B) inbound promotion

C) outbound promotion

D) organizational promotion

MCQ: When any potential customer become a regular user of the product, this change is called

A) adoption

B) cognitive dissonance

C) pre purchase behavior

D) post-purchase behavior

MCQ: The second step in new product development is

A) idea generation

B) product development

C) idea screening

D) business screening

MCQ: The logistic network which moves the materials from suppliers to the manufacturing unit is classified as

A) inbound distribution

B) outbound distribution

C) forward distribution

D) reverse distribution

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