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Buyer Decision Process for New Products Quiz Questions and Answers PDF Download eBook p. 139

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"In business buying process, the group having informal or formal power of approving suppliers is classified as", buyer decision process for new products Multiple Choice Questions (MCQ) with choices influencer, user, decider and gatekeeper, and buyer for online bachelor's degree in business management. Learn consumer markets and buyer behavior questions and answers with free online certification courses for online business degree.

Quiz on Buyer Decision Process for New Products PDF Download eBook

Buyer Decision Process for New Products Quiz

MCQ: In business buying process, the group having informal or formal power of approving suppliers is classified as

  1. user
  2. influencer
  3. decider and gatekeeper
  4. buyer

C

Media Marketing Quiz

MCQ: In marketing research, asking preferences and questions about buying behavior is example of

  1. experimental research
  2. ethnographic research
  3. observational research
  4. survey research

D

Entering Marketplace Quiz

MCQ: The subcultures includes

  1. nationalities
  2. racial groups
  3. geographic regions
  4. all of above

D

Promotional Mix Quiz

MCQ: The first step in personal selling process is to

  1. prospecting and qualifying
  2. pre-approach
  3. approach
  4. presentation and demonstration

A

Competitive Positions Quiz

MCQ: The cultural factors must include

  1. beliefs and attitudes
  2. social class
  3. occupation
  4. roles and status

B