BBA Marketing Courses

Principles of Marketing Prep Tests

Principles of Marketing Tests

Participants in Business Buying Process MCQ with Answers PDF Download

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Marketing: Participants in Business Buying Process MCQs PDF Download

MCQ: The most successful products are those which are

A) differentiated
B) solve customer problems
C) offering customer value proposition
D) all of above

MCQ: The number of competitors in the decline stage of product life cycle are

A) few
B) continuously growing
C) stable but begins declining
D) declining in number

MCQ: The PLC concept which consists of longest life cycles is classified as

A) product classes
B) product forms
C) branding
D) product perception

MCQ: The sales in maturity stage of product life cycle are recorded as

A) low sales
B) rapidly rising
C) very peaked
D) declining

MCQ: The set of distinctive and basic modes of expression is called

A) styles
B) fashion
C) fads
D) followers

Practice Tests: Principles Of Marketing Exam Prep

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