As an Amazon Associate I earn from qualifying purchases.
Download eBooks for Business Administration Degree Programs

BBA Marketing Principals Multiple Choice Tests
Marketing Management Questions and Answers
Learn BBA Marketing Priniciples Quizzes and Tests
Marketing Notes and Technology Articles

Major Influences on Business Buying Behavior MCQs Quiz Online PDF Download eBook

Solve Major Influences on Business Buying Behavior Multiple Choice Questions (MCQ), major influences on business buying behavior quiz answers PDF worksheet, marketing practice test for online degree programs. Learn business markets and buyer behavior Multiple Choice Questions and Answers (MCQs), "Major Influences on Business Buying Behavior" quiz questions and answers for online master's degree in business management. Learn business markets, major influences on business buying behavior, participants in business buying process test prep for online bachelor's degree in business management.

"Lexus targets customer regardless of the country in which they lived - the "global elite" segment, this is called" Multiple Choice Questions (MCQ) on major influences on business buying behavior with choices intermarket segmentation, intramarket segmentation, income segmentation, and psychographic segmentation for online master's degree in business management. Practice major influences on business buying behavior quiz questions for merit scholarship test and certificate programs for online BBA degree.

MCQs on Major Influences on Business Buying Behavior PDF Download eBook

MCQ: Lexus targets customer regardless of the country in which they lived - the "global elite" segment, this is called

  1. intermarket segmentation
  2. intramarket segmentation
  3. income segmentation
  4. psychographic segmentation

A

MCQ: The strategy that focuses on smaller segments and attract only few competitors is called

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing

C

MCQ: The market which is divided on the basis of 'income scale and family size of customers' is an example of

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

B

MCQ: The 'value proposition' is called brands

  1. full positioning
  2. full targeting
  3. full market segmentation
  4. full competitive advantage

A

MCQ: The Apple customers who keeps buying same brand in every purchase is an example of

  1. user status
  2. usage rate
  3. loyalty status
  4. benefits sought

C

Prev Quiz: Sales Force Management Multiple Choice Questions (MCQs)
Next Quiz: Company Wide Strategic Planning Multiple Choice Questions (MCQs)
Marketing Principles MCQs: Multiple Choice Questions and Answers (Quiz & Tests with Answer Keys)