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Major Influences on Business Buying Behavior MCQ with Answers PDF

Solve Major Influences on Business Buying Behavior Multiple Choice Questions (MCQ), principles of marketing quiz answers PDF with career test for online courses. Practice business markets and buyer behavior Multiple Choice Questions and Answers (MCQs), Major Influences on Business Buying Behavior quiz questions and answers for online master's degree in business management. "Major Influences on Business Buying Behavior MCQ" PDF Book: major influences on business buying behavior, participants in business buying process, business markets test prep for online bachelor's degree in business management.

"Lexus targets customer regardless of the country in which they lived - the "global elite" segment, this is called" Multiple Choice Questions (MCQ) on major influences on business buying behavior with choices intermarket segmentation, intramarket segmentation, income segmentation, and psychographic segmentation for online master's degree in business management. Learn major influences on business buying behavior quiz questions for merit scholarship test and certificate programs for online BBA degree.

MCQs on Major Influences on Business Buying Behavior

1.

Lexus targets customer regardless of the country in which they lived - the "global elite" segment, this is called

intermarket segmentation
intramarket segmentation
income segmentation
psychographic segmentation

2.

The strategy that focuses on smaller segments and attract only few competitors is called

mass marketing
segmented marketing
niche marketing
micromarketing

3.

The market which is divided on the basis of 'income scale and family size of customers' is an example of

geographic segmentation
demographic segmentation
psychographic segmentation
behavioral segmentation

4.

The 'value proposition' is called brands

full positioning
full targeting
full market segmentation
full competitive advantage

5.

The Apple customers who keeps buying same brand in every purchase is an example of

user status
usage rate
loyalty status
benefits sought
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