Principles of Marketing Online Tests
Major Influences on Business Buying Behavior MCQ (Multiple Choice Questions) PDF Download
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Major Influences on Business Buying Behavior MCQs: Questions and Answers PDF Download
Lexus targets customer regardless of the country in which they lived - the "global elite" segment, this is called
- intermarket segmentation
- intramarket segmentation
- income segmentation
- psychographic segmentation
The strategy that focuses on smaller segments and attract only few competitors is called
- mass marketing
- segmented marketing
- niche marketing
- micromarketing
The market which is divided on the basis of 'income scale and family size of customers' is an example of
- geographic segmentation
- demographic segmentation
- psychographic segmentation
- behavioral segmentation
The 'value proposition' is called brands
- full positioning
- full targeting
- full market segmentation
- full competitive advantage
The Apple customers who keeps buying same brand in every purchase is an example of
- user status
- usage rate
- loyalty status
- benefits sought
Principles Of Marketing Practice Tests
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Marketing Principles MCQs eBook Download
Financial Markets Practice Questions
Principles of Marketing Practice Tests
Financial Markets MCQ Questions
- Bonds that are not pledged against revenue stream or specific assets are classified as
- Decrease in present value at decreasing rate only, when there is
- Institutions deal in financial functions and protects corporations and individuals against accidents, theft and death are considered as
- Banks that deals with reciprocal agreements and accounts are considered as
- In financial markets, STRIPS are also classified as
Major Influences on Business Buying Behavior MCQs Book Questions
- Fourth step in process of new product development is
- 'social factors' includes
- Theme of message content which directs to audience sense of what is proper and right is classified as
- In 'introduction stage' of product life cycle, cost per customer is
- 'Harley-Davidson' which marketed bikes for female segment of market is an example of