BBA Marketing Courses

Principles of Marketing Prep Tests

Principles of Marketing Tests

Major Influences on Business Buying Behavior MCQ with Answers PDF Download

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The MCQ: Lexus targets customer regardless of the country in which they lived - the "global elite" segment, this is called PDF, "Major Influences on Business Buying Behavior MCQ" App Download (Free) with intermarket segmentation, intramarket segmentation, income segmentation, and psychographic segmentation choices for online master's degree in business management. Study major influences on business buying behavior quiz questions, download Google eBook (Free Sample) for online BBA degree.

Marketing: Major Influences on Business Buying Behavior MCQs PDF Download

MCQ: Lexus targets customer regardless of the country in which they lived - the "global elite" segment, this is called

A) intermarket segmentation
B) intramarket segmentation
C) income segmentation
D) psychographic segmentation

MCQ: The strategy that focuses on smaller segments and attract only few competitors is called

A) mass marketing
B) segmented marketing
C) niche marketing
D) micromarketing

MCQ: The market which is divided on the basis of 'income scale and family size of customers' is an example of

A) geographic segmentation
B) demographic segmentation
C) psychographic segmentation
D) behavioral segmentation

MCQ: The 'value proposition' is called brands

A) full positioning
B) full targeting
C) full market segmentation
D) full competitive advantage

MCQ: The Apple customers who keeps buying same brand in every purchase is an example of

A) user status
B) usage rate
C) loyalty status
D) benefits sought

Practice Tests: Principles Of Marketing Exam Prep

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