Online Marketing Companies MCQ (Multiple Choice Questions) PDF Download

The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called

1. channeling stages
2. buyer readiness stage
3. channel designing stages
4. strategic stages

In the communication process, the receiver and sender are classified as

1. communication functions
2. communication parties
3. communication tools
4. communication channels

The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as

1. emotional appeal
2. rational appeal
3. moral appeal
4. irrational appeal

Considering non-personal communication channels, the magazines, direct mail and newspapers are considered as

1. online media
2. print media
3. broadcast media
4. display media

In the communication process, the decoding, encoding, feedback and response are together classified as

1. communication tools
2. communication channels
3. communication functions
4. communication parties