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Managing New-Product Development MCQ Questions with Answers PDF Download eBook

Managing New-Product Development Multiple Choice Questions (MCQ) to solve managing new-product development quiz answers PDF worksheet, marketing test for online courses. Practice new product development Multiple Choice Questions and Answers (MCQs), "Managing New-Product Development" quiz questions and answers for online bachelor degree programs in business administration. Learn product life cycle strategies, managing new-product development test prep for online BBA business administration.

"The market segmented on the basis of knowledge level of customers regarding such as 'unaware, aware, interested and desirous customers' is included in" Multiple Choice Questions (MCQ) on managing new-product development with choices geographic segmentation, demographic segmentation, psychographic segmentation, and behavioral segmentation for online bachelor degree programs in business administration. Solve managing new-product development quiz questions for merit scholarship test and certificate programs for online college courses for business management.

MCQs on Managing New-Product Development PDF Download eBook

MCQ: The market segmented on the basis of knowledge level of customers regarding such as 'unaware, aware, interested and desirous customers' is included in

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

D

MCQ: The market segmentation based on customers race and nationality is an example of

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

B

MCQ: The 'differentiated marketing' is also called

  1. mass marketing
  2. segmented marketing
  3. concentrated marketing
  4. micromarketing

B

MCQ: After company has positioned itself, it should take steps to

  1. communicate the positioning
  2. differentiation
  3. establish distribution channels
  4. none of above

A

MCQ: MnM's prepares special ads and packaging of chocolate candies for Christmas, Easter and Halloween is an example of

  1. geographic segmentation
  2. income segmentation
  3. psychographic segmentation
  4. occasion segmentation

D