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Measuring Brand Equity Quiz Questions and Answers PDF Download eBook - 88

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Quiz on Measuring Brand Equity PDF Download eBook

Measuring Brand Equity Quiz

MCQ: The net present value of forecasted brand earnings is classified as

  1. brand value
  2. brand discount rate
  3. brand earnings
  4. brand responsiveness

A

What Influences Consumer Behavior Quiz

MCQ: The person's specific traits that can be attributed to any brand are classified as

  1. brand personality
  2. personality
  3. self-goals
  4. self-values

A

What is Brand Equity Quiz

MCQ: The name, symbol, design or combination of all of these with intention to differentiate products is classified as

  1. brand
  2. value products
  3. customized brands
  4. super brands

A

Participants: Business Buying Process Quiz

MCQ: The technical personnel of the Company is classified as

  1. initiators
  2. users
  3. influencers
  4. providers

C

Product Classifications Quiz

MCQ: The type of goods that are tangible in nature and can be consumed in few uses are classified as

  1. durable goods
  2. non-durable goods
  3. services
  4. augmented goods

B