BBA Marketing Management Practice Test 80

What Influences Consumer Behavior MCQ Questions PDF Download - 80

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Marketing Management: What Influences Consumer Behavior MCQ Quiz PDF Download

MCQ: The portion of consumers, who tend to buy more products with lower costs are best classified as

A) time constrained

B) money constrained

C) availability constrained

D) geographical constrained

MCQ: When customers evaluate more than one positive dimension separately, it is classified as

A) segregate loss

B) segregate gains

C) integrate gains

D) integrate loss

MCQ: The potential number of buyers multiply average quantity show the

A) total demand potential

B) current demand

C) total market potential

D) total production potential

MCQ: The split loyal can show the company's

A) loyalty

B) competitor's brands

C) strengths

D) weaknesses

MCQ: In brand dynamics, the emotional and rational attachments of specific brands is considered as

A) bonding

B) brand relationship

C) brand evidence

D) brand existence

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