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Business Unit Strategic Planning Quiz Questions Online p. 79

Learn Business Unit Strategic Planning quiz questions and answers, business unit strategic planning MCQ with answers PDF 79 to study Marketing Management course online. Developing Marketing Strategies and Plans trivia questions, business unit strategic planning Multiple Choice Questions (MCQ) for online college degrees. "Business Unit Strategic Planning Quiz" PDF Book: marketing channels role, channel members terms and responsibility, price change, product and services differentiation, business unit strategic planning test prep for online BBA courses.

"The Company licenses to companies for producing its products is classified as" MCQ PDF: product alliance, service alliance, logistic alliances, and pricing collaborations for BA in business administration. Study developing marketing strategies and plans questions and answers to improve problem solving skills for online business administration colleges.

Quiz on Business Unit Strategic Planning MCQs

MCQ: The Company licenses to companies for producing its products is classified as

service alliance
product alliance
logistic alliances
pricing collaborations

MCQ: The products can be differentiated on the basis of

conformance and performance quality
durability and style
reliability and repair-ability
all of the above

MCQ: The price cut technique which results in increasing market share but less loyal customers in market is classified as

low-quality trap
fragile-market-share trap
shallow-pockets trap
price-war traps

MCQ: The conditions of sales, price policies and territorial rights are all considered as the elements of

trade-relations mix
spatial-relations mix
jobbers-relations mix
shoppers-relations mix

MCQ: The functions of marketing channels such as payment for bought goods and ordering of goods to create flow of activity in

forward direction
backward direction
leftward direction
rightward direction