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Business Unit Strategic Planning Quiz Questions and Answers PDF Download eBook - 79

Practice Business Unit Strategic Planning quiz questions and answers, business unit strategic planning MCQs with answers PDF to solve marketing management worksheet 79 for online graduate programs. Practice "Developing Marketing Strategies and Plans" quiz questions with answers, business unit strategic planning Multiple Choice Questions (MCQ) to solve marketing test with answers for online marketing degree. Free business unit strategic planning MCQs, marketing channels role, channel members terms and responsibility, price change, product and services differentiation, business unit strategic planning test prep for online BBA courses.

"The Company licenses to companies for producing its products is classified as", business unit strategic planning Multiple Choice Questions (MCQ) with choices product alliance, service alliance, logistic alliances, and pricing collaborations for BA in business administration. Learn developing marketing strategies and plans questions and answers with free online certification courses for online business administration colleges.

Quiz on Business Unit Strategic Planning PDF Download eBook

Business Unit Strategic Planning Quiz

MCQ: The Company licenses to companies for producing its products is classified as

  1. service alliance
  2. product alliance
  3. logistic alliances
  4. pricing collaborations

B

Product and Services Differentiation Quiz

MCQ: The products can be differentiated on the basis of

  1. conformance and performance quality
  2. durability and style
  3. reliability and repair-ability
  4. all of the above

D

Price Change Quiz

MCQ: The price cut technique which results in increasing market share but less loyal customers in market is classified as

  1. low-quality trap
  2. fragile-market-share trap
  3. shallow-pockets trap
  4. price-war traps

B

Channel Members Terms and Responsibility Quiz

MCQ: The conditions of sales, price policies and territorial rights are all considered as the elements of

  1. trade-relations mix
  2. spatial-relations mix
  3. jobbers-relations mix
  4. shoppers-relations mix

A

Marketing Channels Role Quiz

MCQ: The functions of marketing channels such as payment for bought goods and ordering of goods to create flow of activity in

  1. forward direction
  2. backward direction
  3. leftward direction
  4. rightward direction

B