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Targeted Marketing MCQ Questions with Answers PDF Download eBook

Practice Targeted Marketing Multiple Choice Questions (MCQ), targeted marketing quiz answers PDF worksheet, marketing management test for online entrance exam. Solve identifying market segments and targets Multiple Choice Questions and Answers (MCQs), "Targeted Marketing" quiz questions and answers to learn free online courses. Learn segmentation marketing, consumer market segmentation, targeted marketing test prep for online bachelor's degree in business administration.

"The narrowly defined consumer group seeking the mix of benefits in a segment is classified as" Multiple Choice Questions (MCQ) on targeted marketing with choices niche, individuals, custom group, and costly customization to learn free online courses. Solve targeted marketing quiz questions for merit scholarship test and certificate programs for online schools for business degrees.

MCQs on Targeted Marketing PDF Download eBook

MCQ: The narrowly defined consumer group seeking the mix of benefits in a segment is classified as

  1. niche
  2. individuals
  3. custom group
  4. costly customization

A

MCQ: The manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of

  1. single product concentration
  2. mass customization
  3. product specialization
  4. market specialization

C

MCQ: The strategy which combines the customized marketing with mass customization helps empowering customers, is classified as

  1. customized marketing
  2. mass customization
  3. customization
  4. individual empowerment

C

MCQ: The Company is able to respond customers by customizing market offering on one to one basis is classified as

  1. mass customization
  2. individual empowerment
  3. super segments
  4. customaries

C

MCQ: When the firm concentrates on serving needs of any specific customer group, it is considered as

  1. product specialization
  2. market specialization
  3. single product concentration
  4. mass customization

B