BBA Marketing Management Practice Tests
BBA Marketing Management Online Tests
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The MCQ Narrowly defined consumer group seeking the mix of benefits in a segment is classified as: niche, individuals, custom group and costly customization with "Targeted Marketing" App Download (Free) for online marketing degree programs. Study targeted marketing quiz questions, download Google eBook (Free Sample) for online schools for business degrees.
MCQ 1: The narrowly defined consumer group seeking the mix of benefits in a segment is classified as
MCQ 2: The manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of
MCQ 3: The strategy which combines the customized marketing with mass customization helps empowering customers, is classified as
MCQ 4: The Company is able to respond customers by customizing market offering on one to one basis is classified as
MCQ 5: When the firm concentrates on serving needs of any specific customer group, it is considered as
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