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Marketing Management MCQs

Marketing Management MCQs - Topic

Targeted Marketing MCQ with Answers PDF

Solve Targeted Marketing Multiple Choice Questions (MCQ), marketing management quiz answers PDF with career tests for online courses. Practice identifying market segments and targets Multiple Choice Questions and Answers (MCQs), Targeted Marketing quiz questions to learn free online courses. Targeted Marketing MCQ PDF: consumer market segmentation, consumer segmentation, bases for segmenting consumer markets test prep for online bachelor's degree in business administration.

"The narrowly defined consumer group seeking the mix of benefits in a segment is classified as" Multiple Choice Questions (MCQ) on targeted marketing with choices niche, individuals, custom group, and costly customization to learn free online courses. Practice targeted marketing quiz questions for merit scholarship test and certificate programs for online schools for business degrees.

MCQs on Targeted Marketing Quiz


The narrowly defined consumer group seeking the mix of benefits in a segment is classified as

custom group
costly customization


The manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of

single product concentration
mass customization
product specialization
market specialization


The strategy which combines the customized marketing with mass customization helps empowering customers, is classified as

customized marketing
mass customization
individual empowerment


The Company is able to respond customers by customizing market offering on one to one basis is classified as

mass customization
individual empowerment
super segments


When the firm concentrates on serving needs of any specific customer group, it is considered as

product specialization
market specialization
single product concentration
mass customization

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