BBA: Online Management Courses

BBA Marketing Management Practice Tests


BBA Marketing Management Tests

Five Stage Model in Buying Decision Process MCQ Quiz PDF Download

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The MCQ: The persuasion route based on customer rational consideration and buying diligence is explained in PDF, "Five Stage Model in Buying Decision Process MCQ" App Download (Free) with value cues, central route, peripheral route, and central cues choices to learn online certificate courses. Practice five stage model in buying decision process quiz questions, download Amazon eBook (Free Sample) for master's degree in business administration.

Marketing Management: Five Stage Model in Buying Decision Process MCQs PDF Download

MCQ: The persuasion route based on customer rational consideration and buying diligence is explained in

A) value cues
B) central route
C) peripheral route
D) central cues

MCQ: The comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by the customer is classified as

A) lexicographic heuristics
B) eliminating-by-acceptance heuristic
C) heuristics
D) conjunctive heuristic

MCQ: The cereal brand converted low involvement into high involvement by introducing it healthy is classified as

A) adding an important feature
B) triggering emotions to personal values
C) linking product to engaging issue
D) linking product to personal situation

MCQ: When the product is risky it can affect the well-being of buyer mentally and is classified as

A) attitude risk
B) psychological risk
C) physiological risk
D) social risk

MCQ: When the customer chooses the brands on its own perception for important attributes, it is classified as

A) eliminating heuristic
B) heuristics
C) conjunctive heuristic
D) lexicographic heuristics

Practice Tests: BBA Marketing Management Exam Prep

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