Five Stage Model in Buying Decision Process MCQs Quiz Online PDF Download eBook
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"The persuasion route based on customer rational consideration and buying diligence is explained in" Multiple Choice Questions (MCQ) on five stage model in buying decision process with choices value cues, central route, peripheral route, and central cues to learn online certificate courses. Practice five stage model in buying decision process quiz questions for merit scholarship test and certificate programs for master's degree in business administration.
MCQs on Five Stage Model in Buying Decision Process PDF Download eBook
MCQ: The persuasion route based on customer rational consideration and buying diligence is explained in
- value cues
- central route
- peripheral route
- central cues
B
MCQ: The comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by the customer is classified as
- lexicographic heuristics
- eliminating-by-acceptance heuristic
- heuristics
- conjunctive heuristic
B
MCQ: The cereal brand converted low involvement into high involvement by introducing it healthy is classified as
- adding an important feature
- triggering emotions to personal values
- linking product to engaging issue
- linking product to personal situation
B
MCQ: When the product is risky it can affect the well-being of buyer mentally and is classified as
- attitude risk
- psychological risk
- physiological risk
- social risk
B
MCQ: When the customer chooses the brands on its own perception for important attributes, it is classified as
- eliminating heuristic
- heuristics
- conjunctive heuristic
- lexicographic heuristics
D