BBA Management Courses Online

BBA Marketing Management Prep Tests

BBA Marketing Management Tests

Devising Branding Strategy MCQ with Answers PDF Download

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Marketing Management: Devising Branding Strategy MCQs PDF Download

MCQ: The relatively high priced brands offer by company are classified as

A) low end prestige
B) high end prestige
C) open end prestige
D) close end prestige

MCQ: The specific brand lines supplied to specific retailers are classified as

A) branded variants
B) product variants
C) sub-brand variants
D) line variants

MCQ: The marketer's enter in to different product category with the parent brand, is considered as

A) category extension
B) company extension
C) company architecture
D) company earning rate

MCQ: The low priced brands in the brand portfolio of particular Company are classified as

A) traffic builders
B) fighter brands
C) flankers
D) competing brands

MCQ: All the products in category and line extensions a seller makes particularly is classified as

A) brand line
B) sub-brand line
C) brand assortment
D) brand endorsement

Practice Tests: BBA Marketing Management Exam Prep

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