Bachelor Of Business Administration

Marketing Management Quizzes

Marketing Management BBA MCQs - Complete

Product Classifications Quizzes Online MCQs p. 74

Product Classifications quiz questions, product classifications multiple choice questions and answers PDF 74 to learn Marketing Management BBA course for college certification. Practice "Product Strategy Setting" quiz, product classifications Multiple Choice Questions (MCQ) for online college degrees. Free product classifications MCQs, marketing and customer value, market demand, types of conflict, devising branding strategy, product classifications test prep for online schools for business degrees.

"The group of products on the basis of tangibility and durability include", product classifications Multiple Choice Questions (MCQ) with choices non-durable goods, durable goods, services, and all of the above for online bachelor's degree in business management. Learn product strategy setting questions and answers to improve problem solving skills for colleges that offer business administration.

Product Classifications Questions and Answers


The group of products on the basis of tangibility and durability include

durable goods
non-durable goods
all of the above


The low priced brands in the brand portfolio of particular Company are classified as

traffic builders
fighter brands
competing brands


The example of vertical channel conflict between intermediary channels is

conflict between wholesaler and retailer
conflict between two retailers
conflict between two suppliers
conflict between more than two sales agents


In the graph of market demand function, the different companies marketing expenditures are shown on the

horizontal axis
vertical axis
market equilibrium point
Company's equilibrium point


The levels involve in marketing plan are

strategic level
tactical level
organizational level
both A and B