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Five Stage Model in Buying Decision Process Questions and Answers PDF Download eBook - 51

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Trivia Quiz on Five Stage Model in Buying Decision Process PDF Download eBook

Five Stage Model in Buying Decision Process Quiz

MCQ: When the customer chooses the brands on its own perception for important attributes, it is classified as

  1. eliminating heuristic
  2. heuristics
  3. conjunctive heuristic
  4. lexicographic heuristics

D

Developing Brand Positioning Quiz

MCQ: The attributes that are valued by the customers are classified as

  1. customer leverage advantage
  2. customer advantage
  3. competitor inspired advantage
  4. relied advantage

B

Measuring Brand Equity Quiz

MCQ: In value stages, the customer's mind-set should consider

  1. associations
  2. communications
  3. cost structure
  4. stock price

A

Estimating Costs Quiz

MCQ: If the fixed cost is $18000 and the variable cost is $16000 then the total cost is

  1. $18,000
  2. $16,000
  3. $340,000
  4. $34,000

D

Business Unit Strategic Planning Quiz

MCQ: The analysis of strengths and weaknesses are included in

  1. external environment
  2. market environment
  3. internal environment
  4. product environment

C