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BBA Marketing Management Practice Test 38

Estimating Costs MCQ Questions PDF Download - 38

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Marketing Management: Estimating Costs MCQ Quiz PDF Download

MCQ: The overhead costs are also known as

A) employees' salaries
B) labor wages
C) fixed costs
D) variable costs

MCQ: The retention spending level and retention rate is influenced for the dimension of customer lifetime value is classified as

A) visualization
B) acquisition
C) add-on spending
D) retention

MCQ: The basic determinant of any customer's buying behavior is classified as

A) culture
B) relatives
C) supply by company
D) demand by others

MCQ: The degree in which manufactured units are identical and meet the specification given by customers is classified as

A) reliability
B) durability
C) performance quality
D) conformance quality

MCQ: The consumers who seek the answer of 'how we see ourselves' is a concept named

A) ideal self-concept
B) actual self-concept
C) self-concept
D) self-monitors

Mock Tests: BBA Marketing Management Course Prep

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