BBA Marketing Management Practice Test 39
Measuring Brand Equity Quiz PDF: Questions and Answers - 39
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The Quiz: Series of procedures in which customer is focused, help to assess brand's health and leverage equity are classified as; "Measuring Brand Equity" App Download (Android & iOS) Free with answers brand tracking, brand audit, brand valuation and brand evaluation for bachelors degree in marketing online. Practice creating brand equity questions and answers, Google eBook to download free sample for business management classes online.
Measuring Brand Equity Questions and Answers PDF Download: Quiz 39
MCQ 191: The series of procedures in which customer is focused, help to assess brand's health and leverage equity are classified as
- brand audit
- brand tracking
- brand valuation
- brand evaluation
MCQ 192: The concept of product mix which refers to wide range of product lines carried by the company is classified as
- width of product mix
- length of product mix
- depth of product mix
- consistency of product mix
MCQ 193: The set of interdependent channels that participate in the process of availability of product is classified as
- over demand channels
- marketing channels
- functional channels
- quotation channels
MCQ 194: The extra payment awarded for sales program and advertising is classified as
- seasonal allowances
- trade-off allowances
- promotional allowances
- trade-in allowances
MCQ 195: The value creation practices such as evangelizing and justifying is classified as
- social networking
- impression management
- community engagement
- brand use
BBA Marketing Management Exam Prep Tests
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Marketing Management MCQs eBook Download
Financial Management Practice Questions
- * projects which are mutually exclusive but different on scale of production
- Cost of money is affected by the factors which include
- Set of rules consisting of behavior towards its directors, creditors, shareholders, competitors
- Left side of balance sheet states the
- A high portfolio return is subtracted from low portfolio return to calculate
- An amount invested is $4000 and the dollar return is $300 then the rate of return will be
Measuring Brand Equity Practice Tests
- Planning of target market and value proposition of firm is the part of
- Complete set of stored information and information strength is classified as
- Pricing technique according to which the low price is charged for a
- Services such as repair and installation services are classified as
- Marketing strategy in which a firm sells different segments and offers different product is classified as
- Form of countertrade in which seller receives some money and some goods