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BBA Marketing Management Practice Test 39

Measuring Brand Equity Quiz PDF: Questions and Answers - 39

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Measuring Brand Equity Questions and Answers PDF Download: Quiz 39

MCQ 191:

The series of procedures in which customer is focused, help to assess brand's health and leverage equity are classified as

  1. brand audit
  2. brand tracking
  3. brand valuation
  4. brand evaluation
MCQ 192:

The concept of product mix which refers to wide range of product lines carried by the company is classified as

  1. width of product mix
  2. length of product mix
  3. depth of product mix
  4. consistency of product mix
MCQ 193:

The set of interdependent channels that participate in the process of availability of product is classified as

  1. over demand channels
  2. marketing channels
  3. functional channels
  4. quotation channels
MCQ 194:

The extra payment awarded for sales program and advertising is classified as

  1. seasonal allowances
  2. trade-off allowances
  3. promotional allowances
  4. trade-in allowances
MCQ 195:

The value creation practices such as evangelizing and justifying is classified as

  1. social networking
  2. impression management
  3. community engagement
  4. brand use

BBA Marketing Management Exam Prep Tests

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Measuring Brand Equity App (Android & iOS)

Measuring Brand Equity App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (iOS & Android)

BBA Economics App (Android & iOS)

BBA Economics App (Android & iOS)

Financial Markets App (Android & iOS)

Financial Markets App (iOS & Android)