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Cultivating Customer Relationships Quiz Questions and Answers PDF Download eBook p. 40

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Quiz on Cultivating Customer Relationships PDF Download eBook

Cultivating Customer Relationships Quiz

MCQ: The aggregate value of customer's base is classified as

  1. shareholder value
  2. base value
  3. retention value
  4. marketer's base value


Stages in Buying Process Quiz

MCQ: The types of electronic procurement hubs are

  1. geographical hubs
  2. vertical hubs
  3. functional hubs
  4. both B and C


Analyzing Macro Environment Quiz

MCQ: The customer's activity which is often unpredictable and short lived is the best classified as

  1. marketing shade
  2. short-term marketing wave
  3. fad
  4. fade


Initiating Price Increases Quiz

MCQ: The price increasing technique in which companies with long lead times, do not set price until product is finished is classified as

  1. reduction of discounts
  2. unbundling
  3. delayed quotation pricing
  4. escalator clauses


Developing Brand Positioning Quiz

MCQ: The value proposition in which customer is focused, is the result of

  1. targeting
  2. positioning
  3. extract target
  4. segmenting