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Developing Brand Positioning Quiz Questions and Answers PDF Download eBook - 31

Practice Developing Brand Positioning quiz questions and answers, developing brand positioning MCQs with answers PDF to solve marketing management worksheet 31 for online graduate programs. Practice "Crafting Brand Positioning" quiz questions with answers, developing brand positioning Multiple Choice Questions (MCQ) to solve marketing test with answers for online marketing degree. Free developing brand positioning MCQs, what influences consumer behavior, marketing research process, behavioral decision theory and economics, price change, developing brand positioning test prep for master's degree in business administration.

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Quiz on Developing Brand Positioning PDF Download eBook

Developing Brand Positioning Quiz

MCQ: The brand attributes associations that are not unique but similar to some other brands are classified as

  1. points of disparity
  2. points of parity
  3. points of difference
  4. similar attributes

B

Price Change Quiz

MCQ: The price cutting technique leads to various possible traps including

  1. price-war traps
  2. shallow-pockets traps
  3. low-quality traps
  4. all of above

D

Behavioral Decision Theory and Economics Quiz

MCQ: The type of heuristic in which customer adjust initial judgment on the basis of additional information is classified as

  1. peripheral heuristic
  2. anchoring heuristic
  3. geographical heuristic
  4. adjusting heuristic

B

Marketing Research Process Quiz

MCQ: The collection of data through primary and secondary data sources is classified as

  1. data sources
  2. observational research
  3. objective research
  4. applied research

A

What Influences Consumer Behavior Quiz

MCQ: The division of target market such as upper uppers, upper lowers, middle class and working class are the classic examples of

  1. internal factors
  2. external factors
  3. social classes
  4. economic variables

C