Brand Association MCQ (Multiple Choice Questions) PDF - 30

MCQ 146: The brand association which can be made with the personal relevance is classified as

1. differentiability
2. feasibility
3. desirability
4. deliverability

MCQ 147: While considering marketing channels, the examples of agents are

1. retailers and wholesalers
2. sales agents and brokers
3. transportation companies
4. independent warehouses

MCQ 148: The goal of customer relationship management is to produce

1. medium customer equity
2. high customer equity
3. low customer equity
4. equity portfolio

MCQ 149: The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of

1. product mix pricing
2. line stretching pricing
3. line filling pricing
4. line deepening pricing

MCQ 150: In marketing channels, the level of company selling its products through retailers and wholesalers is classified as

1. one-level channel
2. Zero-level channel
3. Three-level channel
4. Two-level channel