BBA Marketing Management Practice Test 30

Brand Association MCQ Questions PDF - 30

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The Book Brand Association Multiple Choice Questions and Answers (MCQs) PDF, brand association MCQs, download chapter 6-30 to study online bba marketing management course. Study Crafting Brand Positioning quiz answers PDF, brand association Multiple Choice Questions (MCQ Quiz) for online college degrees. The eBook Brand Association MCQs App Download: brand association, marketing channels and value networks, customer equity, product mix pricing, channel levels test prep for online colleges for business management.

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Marketing Management: Brand Association MCQ Quiz PDF Download

MCQ: The brand association which can be made with the personal relevance is classified as

A) differentiability

B) feasibility

C) desirability

D) deliverability

MCQ: While considering marketing channels, the examples of agents are

A) retailers and wholesalers

B) sales agents and brokers

C) transportation companies

D) independent warehouses

MCQ: The goal of customer relationship management is to produce

A) medium customer equity

B) high customer equity

C) low customer equity

D) equity portfolio

MCQ: The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of

A) product mix pricing

B) line stretching pricing

C) line filling pricing

D) line deepening pricing

MCQ: In marketing channels, the level of company selling its products through retailers and wholesalers is classified as

A) one-level channel

B) Zero-level channel

C) Three-level channel

D) Two-level channel

Mock Tests: BBA Marketing Management Course Prep

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Targeted Marketing MCQs

Five Stage Model in Buying Decision Process MCQs

Customer Expectations MCQs

What is Brand Equity MCQs

Business Buying Process MCQs

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