Product Line Length Quiz Questions and Answers PDF - 81

MCQ 401: The two ways in which a Company lengthens its carrying product line are

1. line consistency and depth
2. average widening
3. line widening
4. line filling and stretching

MCQ 402: The copy which is made of the market leader's product but differentiates its pricing and distribution strategies is classified as

1. counterfeiter
2. cloner
3. imitator
4. adapter

MCQ 403: The problem arises in price cut when the customer's assume that quality of product has become poor is called

1. low-quality trap
2. fragile-market-share trap
3. shallow-pockets trap
4. price-war traps

MCQ 404: A challenge that is posed in the absence of defensive marketing leading to lower sales is called

1. environmental threat
2. environmental opportunity
3. environmental strength
4. environmental weakness

MCQ 405: The highly energized differentiation, esteem, knowledge and relevance are shown by

1. leadership brands
2. declining brands
3. strong brands
4. evident brands