BBA Marketing Management Practice Test 51

Five Stage Model in Buying Decision Process Quiz PDF: Questions and Answers - 51

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Five Stage Model in Buying Decision Process Questions and Answers PDF Download: Quiz 51

MCQ 251: When the customer chooses the brands on its own perception for important attributes, it is classified as

A) eliminating heuristic

B) heuristics

C) conjunctive heuristic

D) lexicographic heuristics

MCQ 252: The attributes that are valued by the customers are classified as

A) customer leverage advantage

B) customer advantage

C) competitor inspired advantage

D) relied advantage

MCQ 253: In value stages, the customer's mind-set should consider

A) associations

B) communications

C) cost structure

D) stock price

MCQ 254: If the fixed cost is $18000 and the variable cost is $16000 then the total cost is

A) $18,000

B) $16,000

C) $340,000

D) $34,000

MCQ 255: The analysis of strengths and weaknesses are included in

A) external environment

B) market environment

C) internal environment

D) product environment

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