BBA Marketing Management Notes App | Product Strategy Setting Notes e-Book PDF | 12
BBA Marketing Management MCQs (BBA Business Administration) From Textbook

BBA Marketing Management Exam MCQs – Practice Test 12 (Chapter 14)

Product Strategy Setting Notes Questions with Answers PDF Download – Test 12

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The "Product Strategy Setting Notes" App Download: According to customer value hierarchy, the second level is one in which the marketer converts core benefits into; MCQ with answers: basic product, expected products, augmented products, and potential product. Practice Diversification Strategy Quiz Questions, download Kobo e-Book (Free Chapter) for customer focused strategies.

Product Strategy Setting MCQs – Practice Test 12 PDF Download

MCQ 56: The portable factory and office equipment such as hand tools, desks and personal computers are classified as:

  1. emergency items
  2. repair items
  3. equipment
  4. operating supplies

MCQ 57: According to customer value hierarchy, the second level is one in which the marketer converts core benefits into:

  1. expected products
  2. basic product
  3. augmented products
  4. potential product

MCQ 58: In fourth level of customer value hierarchy, the marketer converts the expected products into:

  1. expected products
  2. basic product
  3. augmented products
  4. potential product

MCQ 59: The ways in which a company can do the product line stretching are:

  1. down-market stretch
  2. up-market stretch
  3. Two-way stretch
  4. all of the above

MCQ 60: The measure of expected life of any product under stressful conditions is classified as:

  1. durability
  2. performance quality
  3. reliability
  4. conformance quality

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