BBA Marketing Management MCQs - Chapter 13
Integrated Marketing Channels Trivia Questions and Answers PDF - 8
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The MCQ Quiz: Marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as; "Integrated Marketing Channels" App APK Download (Free) with answers pull strategy, push strategy, bundle strategy, and shallow strategy to study online classes courses. Practice channels importance quiz questions, download Kindle eBook (Free Sample) for BA in business administration.
Integrated Marketing Channels Questions & Answers PDF Download: MCQ Quiz 8
MCQ 36: The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as
- push strategy
- pull strategy
- bundle strategy
- shallow strategy
MCQ 37: The conflict that can occur between two marketing channels operate at different levels is classified as
- vertical channel conflict
- horizontal channel conflict
- sealed channel conflict
- multi-channel conflict
MCQ 38: The particular set of marketing channels employed by company is classified as
- marketing channel system
- predatory channel system
- discount channel system
- quotation channel system
MCQ 39: The situation when all channel members are called to work together to achieve goal of any one channel is classified as
- channel coordination
- channel conflict
- channel trade release
- channel distributive rights
MCQ 40: The ways in which channel alternatives differ from each other are
- number of intermediaries
- types of intermediaries
- responsibilities of channel members
- all of the above
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- Social class who rely on relatives for assistance in trouble times and economic support considered as
- 'Fit and Polish' consumers seek benefits balance between function and style is an example of
- Pricing strategy whose steps are setup between different lines of product offered
- Procedure of displacement of long-established resellers by new intermediaries is classified as
- According to SWOT analysis, the analysis of Opportunities and Threats is part of
- According to 'Maslow's hierarchy of needs', the sense and need of belonging is classified as
Integrated Marketing Channels MCQ Book Questions
- Marketing channel conflict arises when producer of the product establishes two or
- In the supply chain view, the destination point of the company is
- Pricing strategy whose steps are setup between different lines of product offered
- Procedure of displacement of long-established resellers by new intermediaries is classified as
- According to SWOT analysis, the analysis of Opportunities and Threats is part of
- According to 'Maslow's hierarchy of needs', the sense and need of belonging is classified as