BBA Marketing Management MCQs - Chapter 13

Integrated Marketing Channels Quiz Questions and Answers PDF - 7

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Integrated Marketing Channels Questions & Answers PDF Download: MCQ Quiz 7

MCQ 31: The zero-level channel is also known as

A) descriptive channels

B) functional channels

C) direct marketing channel

D) indirect marketing channel

MCQ 32: Considering marketing channels, the examples of merchants are

A) retailers and wholesalers

B) sales agents and brokers

C) transportation companies

D) independent warehouses

MCQ 33: In marketing channels, the intermediaries whose function is to negotiate on the behalf of buyer but do not take title of goods are classified as

A) facilitators

B) terminators

C) merchants

D) agents

MCQ 34: The conflict that can occur between two channels which operate at same level is classified as

A) vertical channel conflict

B) horizontal channel conflict

C) sealed channel conflict

D) multi-channel conflict

MCQ 35: In marketing channels, the intermediaries whose function is to assist distribution process without negotiating and taking title of goods are classified as

A) merchants

B) agents

C) facilitators

D) terminators

BBA Marketing Management Mock Tests

Product Strategy Setting MCQs

Competitive Dynamics MCQs

Developing Pricing Strategies MCQs

Identifying Market Segments and Targets MCQs

Crafting Brand Positioning MCQs

Conducting Marketing Research MCQs

Analyzing Consumer Markets MCQs

Creating Long-term Loyalty Relationships MCQs

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