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Market Segmentation Trivia Questions and Answers PDF p. 36

Learn Market Segmentation trivia questions and answers, market segmentation worksheets with answers PDF 36 to practice Principles of Marketing exam questions for online classes. Practice Customer Driven Marketing Strategy quiz questions, market segmentation Multiple Choice Questions (MCQ) for online college degrees. "Market segmentation Worksheets" PDF book: market targeting, learn global marketing, good value pricing, entering marketplace, market segmentation test prep to learn online certificate courses.

"The market divided on the basis of social class as 'lower lowers, upper lowers and middle class' is example of", market segmentation Multiple Choice Questions (MCQ) with choices demographic segmentation, geographic segmentation, psychographic segmentation, and behavioral segmentation for online bachelor's degree in business management. Learn customer driven marketing strategy questions and answers to improve problem solving skills for online business degree.

Trivia Quiz on Market Segmentation

1.

The market divided on the basis of social class as 'lower lowers, upper lowers and middle class' is example of

geographic segmentation
demographic segmentation
psychographic segmentation
behavioral segmentation

2.

The adopter group who tries to come up with innovative ideas at higher risk is called

late majority
early majority
innovators
early adopters

3.

The customer market division done on the basis of 'compulsive, ambitious and outgoing customers' classified as

geographic segmentation
demographic segmentation
psychographic segmentation
behavioral segmentation

4.

The 'concentrated marketing' is also called as

mass marketing
segmented marketing
niche marketing
micromarketing

5.

The kind of joint venture in which company signs agreement with foreign producers to provide services or manufacture goods is classified as

investment ownership
contract manufacturing
joint ownership
management contracting