Social Factors MCQ (Multiple Choice Questions) PDF - 34

MCQ 166: The pricing strategy in which the company determines price it will make the targeted return is classified as

1. target return pricing
2. markup return pricing
3. learning pricing
4. marginal pricing

MCQ 167: The services or products that customers buy immediately after noticing are classified as

1. augmented product or services
2. convenience products and services
3. shopping goods or services
4. sought products or services

MCQ 168: The resources such as forests and food are known as

1. renewable resources
2. non-renewable resource
3. Both a and b
4. none of above

MCQ 169: Considering the strategic planning, the 'Organizations purpose' statement is known as

1. Vision statement
2. Mission statement
3. Value proposition
4. Both a and b

MCQ 170: The testing of new product concepts in group of targeted segment of market is called

1. concept development
2. concept testing
3. material testing
4. market screening