Online Marketing Companies Quiz PDF: Questions and Answers - 31

MCQ 151: The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called

1. channeling stages
2. buyer readiness stage
3. channel designing stages
4. strategic stages

MCQ 152: The low involved buying behavior of consumers while perceiving significant differences between brands is called

1. complex buying behavior
2. variety seeking buying behavior
3. dissonance reducing buying behavior
4. habitual buying behavior

MCQ 153: According to marketing four Ps, the credit terms can be classified as

1. Place
2. Product
3. Price
4. Promotion

MCQ 154: The strategy which does not after the large market to capture smaller share is called

1. mass marketing
2. segmented marketing
3. niche marketing
4. micromarketing

MCQ 155: The well-known brand 'Apple' is related to brand personality trait of

1. ruggedness
2. competence
3. sophistication
4. excitement