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Public Policy and Marketing Multiple Choice Questions PDF p. 161

Learn Public Policy and Marketing multiple choice questions and answers PDF, public policy and marketing quiz answers PDF 161 to learn Principles of Marketing course for college certification. Practice Pricing Strategy quiz, public policy and marketing Multiple Choice Questions (MCQ) for online college degrees. "Public policy and marketing MCQ" PDF Download: designing a customer driven marketing strategy, market segmentation, psychological factors, communication process view, public policy and marketing test prep for online courses for business management degree.

"The strategy which set prices in two dimensions such as charging fixed fee with variable usage rate is called", public policy and marketing Multiple Choice Questions (MCQ) with choices optional part pricing, double pricing, two-part pricing, and combine pricing for business management degree online. Learn pricing strategy questions and answers to improve problem solving skills for online BS business administration.

Public Policy & Marketing Questions and Answers

1.

The strategy which set prices in two dimensions such as charging fixed fee with variable usage rate is called

double pricing
optional part pricing
two-part pricing
combine pricing

2.

According to marketing four Ps, the cash rebates are part of

Place
Product
Price
Promotion

3.

The pricing issue arise when manufacturer could not force dealers or retailers to charge a specific price is classified as

deceptive pricing
price discrimination
resale price maintenance
fix quantity pricing

4.

The kind of direct marketing done by mailing print, digital or video catalog is presented online or made available in stores is classified as

direct mail marketing
kiosk marketing
catalog marketing
premium marketing

5.

The adopter group 'innovators' are

deliberate
venturesome
skeptical
tradition bound
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