BBA Marketing Courses

Principles of Marketing Quiz Questions

Principles Of Marketing Practice Test 141

Types of Costs Quiz Questions PDF - 141

The Book Types of Costs Quiz Questions PDF, types of costs Quizzes, download chapter 16-141 to learn online principles of marketing course. Practice Pricing Capturing Customer Value MCQs with answers PDF, types of costs Multiple Choice Questions (MCQ Quiz) for online college degrees. The eBook Types of Costs Quiz App Download: types of costs, logistics functions, new product development process, what is marketing, marketing strategy and mix test prep for online business administration courses.

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Marketing: Types of Costs Quiz PDF Download

MCQ: The products that customers buy after careful comparison on price and quality are called

A) specialty products
B) less specialty products
C) shopping products
D) unsought products

MCQ: The market which is segmented on the basis of negative and hostile attitude toward product is considered as

A) geographic segmentation
B) demographic segmentation
C) psychographic segmentation
D) behavioral segmentation

MCQ: The broad categories of communication channels are

A) personal communication channels
B) irrational communication channels
C) non-personal communication channels
D) both a and c

MCQ: The movement by concerned government agencies and citizens towards improvement and protection of future and current living environment is called

A) consumerism
B) seller's extrovert sellers
C) environmentalism
D) seller introvert seller

MCQ: Marketing can be defined as

A) Creating value for customers
B) Building strong relationships
C) Capturing value from customers
D) All of above

Mock Tests: Principles Of Marketing Course Prep

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