Principles Of Marketing Practice Test 140

Marketing Research Test Questions PDF - 140

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Marketing Tests Online: Marketing Research Quiz PDF Download - 140

MCQ: The resources and dollars allocated to companies or products promotional program are classified as

A) advertising messages

B) advertising budget

C) advertising strategy

D) advertising objective

MCQ: The kind of information consumer obtains from mass media and internet searches classified as

A) personal sources

B) commercial sources

C) public sources

D) all of above

MCQ: In PLC stages, the phase in which products profits decline and product has been defended from competition is called

A) maturity stage

B) predictive stage

C) improved market stage

D) profit achieved stage

MCQ: According to 'real-win-worth doing' proposition, company analysis about competitive advantage is part of

A) real

B) win

C) worth doing

D) less worthy

MCQ: The promotion strategy in which the producers promotes goods to final customers by using sales force is classified as

A) rational selling strategy

B) push strategy

C) pull strategy

D) moral selling strategy

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