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Marketing Research Quizzes Online MCQs PDF Download eBook - 140

Practice Marketing Research quiz questions, marketing research multiple choice questions and answers PDF to prepare marketing exam worksheet 140 for online certificate programs. Practice "Managing Marketing Information Customer Insights" quiz with answers, marketing research Multiple Choice Questions (MCQ) to solve marketing test with answers for online marketing degree. Free marketing research MCQs, new product development strategy, personal factors, product life cycle strategies, developing effective marketing communication, marketing research test prep for online BBA degree.

"The resources and dollars allocated to companies or products promotional program are classified as", marketing research Multiple Choice Questions (MCQ) with choices advertising budget, advertising messages, advertising strategy, and advertising objective for accredited online business schools. Learn managing marketing information customer insights questions and answers with free online certification courses for online business and management degree.

Marketing Research Questions and Answers PDF Download eBook

Marketing Research Quiz

MCQ: The resources and dollars allocated to companies or products promotional program are classified as

  1. advertising messages
  2. advertising budget
  3. advertising strategy
  4. advertising objective

B

Developing Effective Marketing Communication Quiz

MCQ: The kind of information consumer obtains from mass media and internet searches classified as

  1. personal sources
  2. commercial sources
  3. public sources
  4. all of above

C

Product Life Cycle Strategies Quiz

MCQ: In PLC stages, the phase in which products profits decline and product has been defended from competition is called

  1. maturity stage
  2. predictive stage
  3. improved market stage
  4. profit achieved stage

A

Personal factors Quiz

MCQ: According to 'real-win-worth doing' proposition, company analysis about competitive advantage is part of

  1. real
  2. win
  3. worth doing
  4. less worthy

B

New Product Development Strategy Quiz

MCQ: The promotion strategy in which the producers promotes goods to final customers by using sales force is classified as

  1. rational selling strategy
  2. push strategy
  3. pull strategy
  4. moral selling strategy

B

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