Market Segmentation MCQs (Multiple Choice Questions) PDF Download - 86

The comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called

1. premium database
2. customer database
3. event database
4. rebate database

The customers who are community group leaders and carefully adopt new ideas are called

1. innovators
2. early majority
3. laggard
4. early adopter

The category of products that come with warranty offered at the time of product buying and expires at some specific date is an example of

1. augmented product
2. actual product
3. actual ownership
4. tangible products

The sales force structure in which a sales representative is assigned to geographical area is allocated to sell product line in specific area is classified as

1. customer sales force structure
2. product sales force structure
3. indirect sales force structure
4. territorial sales force structure

The wholesaler who only brings buyers and sellers closer by assisting in negotiations without taking title of market offerings is classified as

1. manufacturer's sales branches
2. brokers
3. agent
4. drop shippers