Principles Of Marketing Practice Test 136

Business Markets Multiple Choice Questions (MCQ) PDF - 136

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Business Markets Questions and Answers PDF Download: Quiz 136

MCQ 676: The Macro environment of any company or organization includes

A) the cultural environment

B) the demographic environment

C) customers in international markets

D) both a and b

MCQ 677: The efforts made by marketers to build long-term customer relationships and market products or services over internet are classified as

A) event marketing

B) sponsored marketing

C) online marketing

D) off deal marketing

MCQ 678: The pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as

A) promotional pricing

B) short term pricing

C) quick pricing

D) cyclical pricing

MCQ 679: The suitable example of 'The Selling Concept' is

A) Insurance or blood donations

B) Lenovo

C) Southwest Airlines

D) Bottled water industry

MCQ 680: The series of steps that must be followed by sales people is classified as

A) marketing process

B) selling process

C) intermediation process

D) nominal process

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