Online Marketing Presence Multiple Choice Questions (MCQ) PDF Download

MCQ 1: When the new developed product concept is tested, the next immediate step is to

1. develop market strategy
2. develop a testing technique
3. develop intermediaries
4. develop logistic network

MCQ 2: The detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as

1. product concept
2. production phase
3. production screening
4. raw-material screening

MCQ 3: The customers in growth stage of life cycle of products are classified as

1. innovators
2. early adopters
3. middle majority customers
4. laggards

MCQ 4: The profits related to the new product in its introductory stage are

1. negative
2. continuously rising
3. higher
4. declining

MCQ 5: The way the consumers feel or perceive towards an actual product or potential market offering is called

1. sales concept
2. product idea
3. product image
4. customer management