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New Product Development Strategy MCQs Quiz Online PDF Download eBook

Solve New Product Development Strategy Multiple Choice Questions (MCQ), new product development strategy quiz answers PDF worksheet, marketing practice test for online degree programs. Learn new product development Multiple Choice Questions and Answers (MCQs), "New Product Development Strategy" quiz questions and answers for online colleges for business administration. Learn managing new-product development, product life cycle strategies, new product development process test prep for business administration and management colleges.

"The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called" Multiple Choice Questions (MCQ) on new product development strategy with choices promotion mix, marketing communication mix, strategic buyer behavior mix, and both a and b for online colleges for business administration. Practice new product development strategy quiz questions for merit scholarship test and certificate programs for online bachelor's degree in administration.

MCQs on New Product Development Strategy PDF Download eBook

MCQ: The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called

  1. promotion mix
  2. marketing communication mix
  3. strategic buyer behavior mix
  4. both a and b

D

MCQ: The promotion strategy in which the producers promotes goods to final customers by using sales force is classified as

  1. rational selling strategy
  2. push strategy
  3. pull strategy
  4. moral selling strategy

B

MCQ: The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as

  1. print and broadcast media
  2. word-of-mouth influence
  3. buzz marketing
  4. display and online media

C

MCQ: The method of managing advertising budget at the level company can have money for is classified as

  1. percentage of sales method
  2. affordable method
  3. competitive parity method
  4. objective and task method

B