Bachelor Of Business Administration

Principles of Marketing MCQs

BBA: Principles of Marketing MCQs - Subtopic

New Product Development Strategy MCQ with Answers

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New Product Development Strategy Multiple Choice Questions (MCQ) to solve new product development strategy quiz answers PDF worksheet, principles of marketing test for online courses. Practice new product development Multiple Choice Questions and Answers (MCQs), "New Product Development Strategy" quiz questions and answers for online colleges for business administration. Learn new product development process, product life cycle strategies test prep for business administration and management colleges.

"The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called" Multiple Choice Questions (MCQ) on new product development strategy with choices promotion mix, marketing communication mix, strategic buyer behavior mix, and both a and b for online colleges for business administration. Solve new product development strategy quiz questions for merit scholarship test and certificate programs for online bachelor's degree in administration.

MCQs on New Product Development Strategy

1.

The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called

promotion mix
marketing communication mix
strategic buyer behavior mix
both a and b

2.

The promotion strategy in which the producers promotes goods to final customers by using sales force is classified as

rational selling strategy
push strategy
pull strategy
moral selling strategy

3.

The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as

print and broadcast media
word-of-mouth influence
buzz marketing
display and online media

4.

The method of managing advertising budget at the level company can have money for is classified as

percentage of sales method
affordable method
competitive parity method
objective and task method

More Subtopics from Principles Of Marketing

marketing management Chapters
Crafting Brand Positioning MCQsCompetitive Dynamics MCQsCreating Brand Equity MCQsCollecting Information and Forecasting Demand MCQsConducting Marketing Research MCQsAnalyzing Business Markets MCQsDesigning and Managing Services MCQs
Principles of Marketing Chapters
Competitive Advantage MCQsConsumer Markets and Buyer Behavior MCQsMarketing Communications: Customer Value MCQsManaging Marketing Information: Customer Insights MCQsPricing: Capturing Customer Value MCQsPersonal Selling and Sales Promotion MCQsSustainable Marketing: Social Responsibility and Ethics MCQs
marketing management Questions
The shopping goods that are similar in quality and have different pricesThe process of how effectively existing brand equity has leveraged to aWhen the customers possess sufficient ability and motivation, they always followThe kind of goods that are purchased by customers after comparing theThe system states the way, which users use the products and itsIn marketing channels, the channel level of company selling its products only
Principles of Marketing Questions
The systematic blend of personal selling, sales promotion, advertising and public relationsThe market development is the result of introducingThe type of channel arrangement includesThe marketing logistics are also called asIn smaller companies, the pricing strategies are handled byThe business buying process starts with the