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BBA Marketing Management Practice Test 163

Developing Brand Positioning Quiz Questions PDF Download - 163

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MCQ: The concept of viewing brands as belief complexed system is classified as

A) threaten branding
B) potential branding
C) primal branding
D) strength branding

MCQ: The relationship which requires less cooperation and exchange of information is classified as

A) contractual selling
B) contractual buying
C) cooperative systems
D) bare bones

MCQ: The process of building, organizing and using databases of customers to build customer relationship is classified as

A) database marketing
B) customer database
C) detailed database
D) company database

MCQ: The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called

A) total customer benefit
B) total customer cost
C) total economic cost
D) total functional cost

MCQ: The research instruments use in marketing research process do not include

A) questionnaires
B) qualitative measures
C) technological devices
D) random sample

Mock Tests: BBA Marketing Management Course Prep

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