Developing Brand Positioning Quiz PDF: Questions and Answers - 163

MCQ 811: The concept of viewing brands as belief complexed system is classified as

1. threaten branding
2. potential branding
3. primal branding
4. strength branding

MCQ 812: The relationship which requires less cooperation and exchange of information is classified as

1. contractual selling
2. contractual buying
3. cooperative systems
4. bare bones

MCQ 813: The process of building, organizing and using databases of customers to build customer relationship is classified as

1. database marketing
2. customer database
3. detailed database
4. company database

MCQ 814: The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called

1. total customer benefit
2. total customer cost
3. total economic cost
4. total functional cost

MCQ 815: The research instruments use in marketing research process do not include

1. questionnaires
2. qualitative measures
3. technological devices
4. random sample