Developing Brand Positioning Quiz Questions and Answers PDF Download eBook
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"The concept of viewing brands as belief complexed system is classified as", developing brand positioning Multiple Choice Questions (MCQ) with choices potential branding, threaten branding, primal branding, and strength branding for accredited online business administration degree. Learn crafting brand positioning questions and answers with free online certification courses for accredited online business management degree.
Quiz on Developing Brand Positioning PDF Download eBook
MCQ: The concept of viewing brands as belief complexed system is classified as
- threaten branding
- potential branding
- primal branding
- strength branding
C
MCQ: The relationship which requires less cooperation and exchange of information is classified as
- contractual selling
- contractual buying
- cooperative systems
- bare bones
D
MCQ: The process of building, organizing and using databases of customers to build customer relationship is classified as
- database marketing
- customer database
- detailed database
- company database
A
MCQ: The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called
- total customer benefit
- total customer cost
- total economic cost
- total functional cost
A
MCQ: The research instruments use in marketing research process do not include
- questionnaires
- qualitative measures
- technological devices
- random sample
D