BBA Marketing Management Practice Test 162

Marketing and Customer Value MCQ (Multiple Choice Questions) PDF - 162

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Marketing & Customer Value Questions and Answers PDF Download: Quiz 162

MCQ 806: Activities in the value chain's support are included

A) procurement

B) technology development

C) infrastructure of firm

D) all of the above

MCQ 807: The factors that influence the purchase decision and purchase intention are

A) unanticipated situational factors

B) attitudes of others

C) anticipated factors

D) both A and B

MCQ 808: The effective segmentation criteria does not include

A) measureable

B) accessible and substantial

C) actionable and differential

D) loyalty and switching patterns

MCQ 809: The percentage of service ownership in a population is called

A) product-index percentage

B) market share percentage

C) product potential percentage

D) product-penetration percentage

MCQ 810: The analysis of how customer experiences contribute to company's competitive advantage is classified as

A) customer's metrics pathway

B) unit metrics pathway

C) stakeholder satisfaction pathway

D) company metrics pathway

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