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BBA Marketing Management Practice Test 167

Developing Brand Positioning Quiz Answers PDF - 167

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Marketing Management: Developing Brand Positioning MCQs Quiz PDF Download

MCQ: The means of reconciling and conflicting customer's goals and create best solutions for customers is considered as

A) straddle positioning
B) straddle segmentation
C) straddle targeting
D) straddle points of parity

MCQ: The 'expectancy value model' is classified as

A) compensatory model
B) non compensatory model
C) realistic model
D) approached model

MCQ: The 'product-development strategy' is used to gain market share

A) new products in new market
B) current product in current market
C) new products in current markets
D) new products for new markets

MCQ: The industries which is centered as plastics, chemicals and papers are classified as

A) vertical hubs
B) horizontal hubs
C) geographical hubs
D) functional hubs

MCQ: When a group of six to ten people, considering specific demographics to discuss topic of interest, selected by researchers are classified as

A) focus group
B) group discussion
C) demographically selected group
D) psycho graphically selected group

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