Devising Branding Strategy Quizzes Online MCQs PDF Download eBook
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"The introduction of new flavors or new colors packaging and new forms of same product is classified as", devising branding strategy Multiple Choice Questions (MCQ) with choices brand extension, product extension, line extension, and category extension for online bachelor's degree in business administration. Learn creating brand equity questions and answers with free online certification courses for accredited online business administration degree.
Devising Branding Strategy Questions and Answers PDF Download eBook
MCQ: The introduction of new flavors or new colors packaging and new forms of same product is classified as
- product extension
- brand extension
- line extension
- category extension
C
MCQ: The number of variants of each product offers in a line is classified as
- width of product mix
- length of product mix
- depth of product mix
- consistency of product mix
C
MCQ: The formal statement by the manufacturer of the product regarding its performance is classified as
- guarantees
- warranties
- labeling
- packaging
B
MCQ: The process of planning where to allocate the funds of business unit is the part of planning under
- division level
- business level
- corporate level
- decision level
A
MCQ: The hard core loyal helps company to identify its product
- strengths
- weaknesses
- loyalty
- competitor's brands
A