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Devising Branding Strategy Quizzes Online MCQs PDF Download eBook

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Devising Branding Strategy Questions and Answers PDF Download eBook

Devising Branding Strategy Quiz

MCQ: The introduction of new flavors or new colors packaging and new forms of same product is classified as

  1. product extension
  2. brand extension
  3. line extension
  4. category extension

C

Product Systems and Mixes Quiz

MCQ: The number of variants of each product offers in a line is classified as

  1. width of product mix
  2. length of product mix
  3. depth of product mix
  4. consistency of product mix

C

Packaging and Labeling Quiz

MCQ: The formal statement by the manufacturer of the product regarding its performance is classified as

  1. guarantees
  2. warranties
  3. labeling
  4. packaging

B

Marketing and Customer Value Quiz

MCQ: The process of planning where to allocate the funds of business unit is the part of planning under

  1. division level
  2. business level
  3. corporate level
  4. decision level

A

Consumer Market Segmentation Quiz

MCQ: The hard core loyal helps company to identify its product

  1. strengths
  2. weaknesses
  3. loyalty
  4. competitor's brands

A