Bachelor Of Business Administration

Marketing Management Quizzes

Marketing Management BBA MCQs - Complete

Devising Branding Strategy Quizzes Online MCQs p. 137

Devising Branding Strategy quiz questions, devising branding strategy multiple choice questions and answers PDF 137 to learn Marketing Management BBA course for college certification. Practice "Creating Brand Equity" quiz, devising branding strategy Multiple Choice Questions (MCQ) for online college degrees. Free devising branding strategy MCQs, consumer market segmentation, marketing and customer value, packaging and labeling, product systems and mixes, devising branding strategy test prep for online college courses.

"The introduction of new flavors or new colors packaging and new forms of same product is classified as", devising branding strategy Multiple Choice Questions (MCQ) with choices brand extension, product extension, line extension, and category extension for online bachelor's degree in business administration. Learn creating brand equity questions and answers to improve problem solving skills for accredited online business administration degree.

Devising Branding Strategy Questions and Answers

1.

The introduction of new flavors or new colors packaging and new forms of same product is classified as

product extension
brand extension
line extension
category extension

2.

The number of variants of each product offers in a line is classified as

width of product mix
length of product mix
depth of product mix
consistency of product mix

3.

The formal statement by the manufacturer of the product regarding its performance is classified as

guarantees
warranties
labeling
packaging

4.

The process of planning where to allocate the funds of business unit is the part of planning under

division level
business level
corporate level
decision level

5.

The hard core loyal helps company to identify its product

strengths
weaknesses
loyalty
competitor's brands