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Devising Branding Strategy Quizzes Online MCQs PDF Download eBook

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Devising Branding Strategy Questions and Answers PDF Download eBook

Devising Branding Strategy Quiz

MCQ: The introduction of new flavors or new colors packaging and new forms of same product is classified as

  1. product extension
  2. brand extension
  3. line extension
  4. category extension


Product Systems and Mixes Quiz

MCQ: The number of variants of each product offers in a line is classified as

  1. width of product mix
  2. length of product mix
  3. depth of product mix
  4. consistency of product mix


Packaging and Labeling Quiz

MCQ: The formal statement by the manufacturer of the product regarding its performance is classified as

  1. guarantees
  2. warranties
  3. labeling
  4. packaging


Marketing and Customer Value Quiz

MCQ: The process of planning where to allocate the funds of business unit is the part of planning under

  1. division level
  2. business level
  3. corporate level
  4. decision level


Consumer Market Segmentation Quiz

MCQ: The hard core loyal helps company to identify its product

  1. strengths
  2. weaknesses
  3. loyalty
  4. competitor's brands