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BBA Marketing Management Certification Exam Tests

BBA Marketing Management Practice Test 88

Measuring Brand Equity Test Questions PDF - 88

The Book Measuring Brand Equity Test Questions PDF, measuring brand equity quiz answers PDF, download chapter 7-88 to learn online bba marketing management course. Solve Creating Brand Equity Test PDF, measuring brand equity Multiple Choice Questions (MCQ Quiz) for online college degrees. The eBook Measuring Brand Equity Trivia App Download: measuring brand equity, what influences consumer behavior, what is brand equity, participants: business buying process, product classifications test prep for accredited online business administration degree.

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Marketing Management: Measuring Brand Equity MCQs Quiz PDF Download

MCQ: The net present value of forecasted brand earnings is classified as

A) brand value
B) brand discount rate
C) brand earnings
D) brand responsiveness

MCQ: The person's specific traits that can be attributed to any brand are classified as

A) brand personality
B) personality
C) self-goals
D) self-values

MCQ: The name, symbol, design or combination of all of these with intention to differentiate products is classified as

A) brand
B) value products
C) customized brands
D) super brands

MCQ: The technical personnel of the Company is classified as

A) initiators
B) users
C) influencers
D) providers

MCQ: The type of goods that are tangible in nature and can be consumed in few uses are classified as

A) durable goods
B) non-durable goods
C) services
D) augmented goods

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