BBA Marketing Management Entrance Exam MCQs – Mock Test 165

What Influences Consumer Behavior Quiz with Answers PDF Download – Test 165

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What Influences Consumer Behavior Quiz – Mock Test 165 PDF Download

MCQ 821: The individual characteristics of a person that include the lifestyle, values, occupation and self-concept are classified as:

social factors
personal factors
family factors
status factors

MCQ 822: The costs of products that do not fluctuate with the level of production are classified as:

quality costs
augmented costs
variable costs
fixed costs

MCQ 823: On The Christmas and Easter, lower prices pricing techniques are classified as:

cash rebates
special customer pricing
loss leader pricing
special event pricing

MCQ 824: The close-ended question in which each question have two possible answers are:

dichotomous
multiple choice
Likert scale
semantic differential

MCQ 825: The kind of convenience goods that are purchased by consumers without any searching effort are classified as:

impulse goods
staples
homogeneous goods
emergency goods

What Influences Consumer Behavior Quiz App & eBook – BBA Marketing Management Textbook Tests

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