Institutional and Governments Markets MCQ (Multiple Choice Questions) PDF - 114

MCQ 566: The purchases of schools, nursing homes, prisons and other institutions are classified as

1. government markets
2. consumer markets
3. institutional markets
4. business markets

MCQ 567: A company's monetary, time and energy cost, all are included in

1. total customer cost
2. psychological cost
3. personal benefits
4. image benefits

MCQ 568: In brand mantra, the process of making it relevant and meaningful is classified in the dimension of

1. communication
2. inspiring
3. simplifying
4. straddling

MCQ 569: In modified rebuy, the suppliers who want to protect their business are classified as

1. modified suppliers
2. new suppliers
3. in-suppliers
4. out-suppliers

MCQ 570: The information which are collected through observation, focus group and surveys are included in

1. primary data sources
2. secondary data sources
3. external marketing
4. internal marketing