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BBA Marketing Management MCQs – Mock Test 113

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MCQ 561: An element in defensive brand building does not include:

  1. transferable
  2. unmemorable
  3. adoptable
  4. protectable

MCQ 562: The process of allowing flexibility for unanticipated events is classified as:

  1. adaption
  2. adaptation
  3. adoption
  4. communication

MCQ 563: The examples of services are:

  1. heterogeneous goods
  2. legal advisors
  3. shampoos and soaps
  4. machine tools and refrigerators

MCQ 564: The recognition of extrinsic and interpersonal influences emphasize on strengthening of:

  1. corporate brand
  2. competitor's brand
  3. supplier's brand
  4. initiator brand

MCQ 565: The reduction of price awarded to the customers who pay their bills promptly is classified as:

  1. non-functional discount
  2. discount
  3. quantity discount
  4. descriptive discount

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