Business Administration Bachelor's Degree
BBA Marketing Management MCQs Book PDF | Creating Brand Equity App Download
BBA Marketing Management Competitive Exam: Practice Test 13 (Chapter 7)
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When the companies combine existing brand with new brands, the brands are called
An element in defensive brand building does not include
The extent in which value in created in customer's mind and affects market performance is considered as
The extent to which value shown by market performance is shown in shareholder value is considered as
The parent brand introducing new product within the existing category is considered as
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