BBA Marketing Management MCQs - Chapter 3

Collecting Information and Forecasting Demand Quiz Questions and Answers PDF - 11

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Collecting Information & Forecasting Demand Questions & Answers PDF Download: MCQ Quiz 11

MCQ 51: The estimated share of market in the reference of company's product is called

company demand
potential demand
estimated demand
minimum demand

MCQ 52: The price margins fall and price competition increases when the index of market penetration is

high
low
zero
fixed

MCQ 53: The estimation of potential buyers and estimation of potential purchases is classified as

multiple-factor index method
chain-ratio method
market-buildup method
demand-buildup method

MCQ 54: If sales forecast graphically shown, the vertical axis shows

sales
marketing effort
raw material cost
production

MCQ 55: The programs design for customers which is limited to any affinity group are classified as

market share forecast
company demand
market potential
company sales forecast

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Collecting Information and Forecasting Demand MCQs

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