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Major Channel Alternatives Quiz Questions and Answers PDF Download eBook

Practice Major Channel Alternatives quiz questions and answers, major channel alternatives MCQs with answers PDF to solve marketing management worksheet 130 for online graduate programs. Practice "Integrated Marketing Channels" quiz questions with answers, major channel alternatives Multiple Choice Questions (MCQ) to solve marketing test with answers for online marketing degree. Free major channel alternatives MCQs, participants: business buying process, forecasting and demand measurement, customer value hierarchy, devising branding strategy, major channel alternatives test prep to learn free online courses.

"The distribution strategy in which products are placed in all possible outlets without considering number of outlets is classified as", major channel alternatives Multiple Choice Questions (MCQ) with choices descriptive distribution, exclusive distribution, intensive distribution, and selective distribution for online classes for business management degree. Learn integrated marketing channels questions and answers with free online certification courses for online classes for bachelor's degree in business administration.

Quiz on Major Channel Alternatives PDF Download eBook

Major Channel Alternatives Quiz

MCQ: The distribution strategy in which products are placed in all possible outlets without considering number of outlets is classified as

  1. exclusive distribution
  2. descriptive distribution
  3. intensive distribution
  4. selective distribution

C

Devising Branding Strategy Quiz

MCQ: The situation when consumers stop associations with brands or start thinking less about brand is classified as

  1. brand classification
  2. brand association
  3. brand dilution
  4. brand prestige

C

Customer Value Hierarchy Quiz

MCQ: In fourth level of customer value hierarchy, the marketer converts the expected products into

  1. expected products
  2. basic product
  3. augmented products
  4. potential product

C

Forecasting and Demand Measurement Quiz

MCQ: The estimated share of market in the reference of company's product is called

  1. company demand
  2. potential demand
  3. estimated demand
  4. minimum demand

A

Participants: Business Buying Process Quiz

MCQ: The individuals or groups that influence buying decision and provide information of alternatives are classified as

  1. users
  2. influencers
  3. deciders
  4. initiators

B