BBA: Management Courses

BBA Marketing Management Certification Exam Tests

BBA Marketing Management Practice Test 130

Major Channel Alternatives MCQ (Multiple Choice Questions) PDF - 130

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Major Channel Alternatives Questions and Answers PDF Download: Quiz 130

MCQ 646: The distribution strategy in which products are placed in all possible outlets without considering number of outlets is classified as

A) exclusive distribution
B) descriptive distribution
C) intensive distribution
D) selective distribution

MCQ 647: The situation when consumers stop associations with brands or start thinking less about brand is classified as

A) brand classification
B) brand association
C) brand dilution
D) brand prestige

MCQ 648: In fourth level of customer value hierarchy, the marketer converts the expected products into

A) expected products
B) basic product
C) augmented products
D) potential product

MCQ 649: The estimated share of market in the reference of company's product is called

A) company demand
B) potential demand
C) estimated demand
D) minimum demand

MCQ 650: The individuals or groups that influence buying decision and provide information of alternatives are classified as

A) users
B) influencers
C) deciders
D) initiators

BBA Marketing Management Exam Prep Tests

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Major Channel Alternatives App (Android & iOS)

Major Channel Alternatives App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)

Cost Accounting App (Android & iOS)

Cost Accounting App (Android & iOS)

BBA Economics App (Android & iOS)

BBA Economics App (Android & iOS)