Major Channel Alternatives Multiple Choice Questions with Answers – PDF Download

MCQ 1: The strategy based on the intermediaries involve in marketing channels do not include:

1. exclusive distribution
2. descriptive distribution
3. intensive distribution
4. selective distribution

MCQ 2: The distribution strategy which leads to limited number of intermediaries is classified as:

1. exclusive distribution
2. descriptive distribution
3. intensive distribution
4. selective distribution

MCQ 3: The distribution strategy which considers some intermediaries to carry particular product is defined as:

1. intensive distribution
2. selective distribution
3. exclusive distribution
4. descriptive distribution

MCQ 4: The intensive distribution strategy works well for the products such as:

1. designer apparels
2. heavy machinery
3. real estate
4. soft drinks and snacks

MCQ 5: The ways in which channel alternatives differ from each other are:

1. number of intermediaries
2. types of intermediaries
3. responsibilities of channel members
4. all of the above