Marketing Research Process Quiz Questions and Answers PDF - 129

MCQ 641: In close-ended question in which the question with three or more possible answers is classified as

1. semantic differential
2. Likert scale
3. multiple choice
4. dichotomous

MCQ 642: The marketing strategy in which the firm focuses on underlying generic need from current product is classified as

1. market diversification
2. market stretching
3. market broadening
4. market defense

MCQ 643: The products and services are perceived value as compared to the competitors is dependent on

1. potential demand
2. estimated demand
3. company demand
4. minimum demand

MCQ 644: The lower the product-penetration percentage, the

1. higher the potential
2. lower the potential
3. higher the buying power
4. lower the buying power

MCQ 645: The selling practice of companies in which company charges two or more prices without any difference in costs is classified as

1. price functionality
2. price rebates
3. price discrimination
4. price leadership