BBA MBA Degrees Online Courses

Marketing Management Quizzes

Marketing Management MCQs - Complete

Marketing Research Process Trivia Questions and Answers PDF p. 129

Learn Marketing Research Process trivia questions and answers, marketing research process worksheets with answers PDF 129 to practice Marketing Management exam questions for online classes. Practice Conducting Marketing Research quiz questions, marketing research process Multiple Choice Questions (MCQ) for online college degrees. "Marketing research process Worksheets" PDF book: forecasting and demand measurement, competitive strategies for market leaders, marketing research process test prep for online colleges for business administration.

"In close-ended question in which the question with three or more possible answers is classified as", marketing research process Multiple Choice Questions (MCQ) with choices likert scale, semantic differential, multiple choice, and dichotomous for online classes business administration. Learn conducting marketing research questions and answers to improve problem solving skills for online BBA degree.

Trivia Quiz on Marketing Research Process

1.

In close-ended question in which the question with three or more possible answers is classified as

semantic differential
Likert scale
multiple choice
dichotomous

2.

The marketing strategy in which the firm focuses on underlying generic need from current product is classified as

market diversification
market stretching
market broadening
market defense

3.

The products and services are perceived value as compared to the competitors is dependent on

potential demand
estimated demand
company demand
minimum demand

4.

The lower the product-penetration percentage, the

higher the potential
lower the potential
higher the buying power
lower the buying power

5.

The selling practice of companies in which company charges two or more prices without any difference in costs is classified as

price functionality
price rebates
price discrimination
price leadership