BBA Marketing Management MCQs - Chapter 3

Collecting Information and Forecasting Demand MCQ (Multiple Choice Questions) PDF - 2

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Collecting Information & Forecasting Demand Questions & Answers PDF Download: MCQ Quiz 2

MCQ 6: The sales forecast is graphically shown, the horizontal axis shows

A) raw material cost

B) production

C) sales

D) marketing effort

MCQ 7: The index showing that it is expensive to attract few or more prospects is referred in

A) low market penetration index

B) strict demand

C) high market penetration index

D) stretched market penetration index

MCQ 8: The marketing intelligence helps to gather

A) data based on real happenings

B) data based on results

C) data based on raw materials

D) data based on sales

MCQ 9: The sales goals set for company division or product lines are referred as

A) sales quota

B) production quota

C) demand potential

D) marketing expenses quota

MCQ 10: The system with special equipment, people and methods to gather and analyze information for marketers is called

A) management information system

B) marketing information system

C) financial information system

D) corporate information system

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